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Featured Articles
Online Real Estate Spending to Double by the year 2010.
July 2006 - While real estate advertising has remained stagnant at $11.6 billion, several dynamics indicate that dramatic changes are beginning to occur. Home sales have slowed down, meaning agents have more inventory to advertise but less money to spend on that marketing. Despite the hype about Internet advertising, there is plenty of room for growth: Most agents don't even have a Web site or advertise online. Online real estate advertising will grow to a $2 billion category this year and swell to $3 billion by 2010, surpassing the longtime leader, newspapers.
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